Key Questions to answer before starting your website project

We can all agree that a website has now become an essential tool. This means that now, more than ever, businesses are relying on their websites to engage with potential customers. If you want to wow customers with a website that has meaning, look great and works for your business, you need to spend some time answering a few questions.

These questions have been design to help you clearly define what you need from your website. We use these questions in our initial discussions and helps us make useful recommendations. Without it, we struggle to guide you.

So take some time to answer these key questions and let us help you take your business online.

Here are nine crucial questions to ask yourself before embarking on a website journey:

1. What is your elevator pitch?

Describe your business in a few sentences. Your business may appear blindingly obvious to you, but you cannot assume your website visitors know. Sum up your business in a few short sentences. Why do we do this?

This for us is the essence of what must be immediately obvious when visitors land on your new website.

2. Do you currently have a website?

Our focus is on building websites from scratch. It is more cost effective to do this and ensures that we can troubleshoot any issues quickly.

We do use your current website as a great source for information. We need to know who built it, how long you have had it, what do you like about it and what your key issues are with it.

3. What are your goals for this project?

“I just thought we need a website” or ” We overdue for a refresh – our site looks old and dated .”
This is often the response we get from clients and while it is true, we need to know a bit more so that we can create a site that’s truly effective.

Here is where our 30 minutes free session can help you take a step back and use our business consulting expertise to tease out your key business motivations and objectives.

We want to know your definition of success. Do they want to increase the amount of visitors, sell online or maybe you want to encourage greater engagement via a blog. By understanding your goals and determining the issues you are trying to solve, we stand a better chance of producing a great recommendation.

It may also be that we do not have the skills to do what you require, and our values are such that we want to be open about this as early as possible..

4. Who is your target audience and customer?

We believe in simplicity and the website designs we propose are based on proven customer experiences. We align our design templates to your customers expectations. You are building this website for your customer. Who are they? What do they expect? Your website has to resonate with them or they simply won’t use it

You will also use this target audience to write the content for your website. Consider their demographics, their media consumption habits, their slang words, and their lifestyle choices. What are their purchasing habits? The more you know about your target audience, the better you can determine the appearance, layout, and navigation of the website, as well as the content of your website.

5. Who are your main competitors?

Discovering your main competitors provides you with another useful source of information. Once you’ve indicated your main rivals, we can gather information that will help guide the best design template for your website. It helps us understand what your target audience is exposed to and how best to improve on the experience.

Our intention here isn’t to copy what’s been done before, but to learn from the successes and failures of your competitors. Asking you client to point out the things they do and don’t like a competitors’s website is another useful indicator of your likes and dislikes.

6. What is your Unique selling point? What makes you different from your competitors?

We want to help you stand apart from your competitor. We want to ensure there is enough space in the design for you to echo this unique selling point.

Our philosophy is about keeping things simple and your uniqueness can be as simple as a free consultation, a free quote, a free call out or great ongoing customer service. Perhaps its is the speed of your service or free delivery, having an amazing guarantee or returns policy, or offering unique packages. Listing these unique selling points will help us emphasize it on your website.

7. What specific features do you want on the site?

Our website packages include or exclude a particular set of functionalities and we want to make sure that these functionalities match your expectations. So when we propose a recommendation for you, we want to ensure we are open and transparent about all the features, the costs and what you need to provide.

Some things may be obvious. If you run a restaurant for example, you will need opening hours and a possible menu included, whereas if you are running a hotel, they may want an online booking form which is an optional extra that we can build for you. Other possibilities include a blog, website chat, social media integration, photo galleries or a contact form.

Tell us as much as possible at the outset to avoid late additions that could cost time and money to include into the site and we want to guide you into the best recommendation.

8. What is the scope of the project?

Think about what you want to do now and what you want to grow towards. We must know the scope of the project. We need a clear understanding of your final deadline as well as any key milestones you want . This is crucial for us to ensure we can deliver and again, to ensure we can indicate where the expectations cannot be met. We have a method that works but we rely on our clients time to provide the right info at the right time.

We also need to know your budget and, more importantly, what flexibility you have in the timeline and budget. This allows us to recommend the best solution and way forward, and from the onset tell you where we cannot deliver on the timeline or budget.

9. How can we avoid failure?

Finally, we want t know what you will consider a failure, what are your dislikes and what will not work either in design or approach such as where you need to provide content or you need to manually check sales orders when they are created on your website.

It will be very expensive to remove something halfway trough the project and we do not want to annoy you or add unnecessary costs and time to the project. Again, tell us as much as possible at the outset to avoid cost and extra time .


These are our nine critical questions for starting a new web project.

  1. What is your elevator pitch?
  2. Do you currently have a website?
  3. What are your goals for this project?
  4. Who is your target audience?
  5. Who are your main competitors?
  6. What is your unique selling point ?
  7. What specific features do you want on the site?
  8. What’s the scope of the project?
  9. How can we avoid failure?

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